Product Video Display Initiated by Customer Interaction

Executive Summary

Signum was commissioned by Delta, the major faucet brand of the Masco family of building products, to create a display with an LCD screen and speaker for a new faucet technology.

Our solution was to develop an innovative electronic solution.  A video highlighting product features would be initiated by customer interaction.  The device was housed in a custom display, which was compact enough to easily be incorporated into any showroom.

Opportunity

Delta developed a technologically advanced “touch on” faucet, which was to be introduced to the market for the first time.  Their display requirements included a structure that was able to demonstrate its functionality, as well as house a video of the faucet’s features and benefits. The video would begin playing automatically when customers interacted with the display.

Signum Solution

Signum developed electronics to allow customer interaction with the product.  The custom electronics were as innovative as the product itself; the feature video initiated when customers interacted with the display.  

Also included in the design process was the display itself.  The display housed the new faucet, along with a LCD screen and speaker, all in one compact piece of craftsmanship.