Executive Summary

Signum designed a storybook folder for Therma-Tru, the leading manufacturer of fiberglass and steel exterior door systems.  The company sought to develop a field sales tool which would enable sales representatives to deliver a consistent brand message.

Our solution was a Systems Storyboard that visually communicated the Therma-Tru System Value Proposition. The Storyboards allowed sales representatives to visually guide prospects through the features and benefits of Therma-Tru’s system. This positively contributed to sales success and revenue.

Opportunity

Sales representatives lacked the tools to consistently deliver an effective presentation of Therma-Tru’s key selling points. Monitoring representatives in the field is a difficult and time-consuming task; therefore, a visual aid was needed to ensure the brand’s message and value proposition was being consistently and effectively communicated. Introducing a “toolkit” to provide support in the field for sales representatives would address this need.

Signum Solution

Signum designed a custom Storyboard, which gave Therma-Tru’s sales representatives a competitive advantage due to its comprehensive product presentation.  Customers were able to fully appreciate and visualize Therma Tru’s offerings, enabling them to make purchasing decisions faster.

Based on what we’ve seen in the market, there isn’t a door manufacturer today with this type of sales kit.”

Results

The Storyboard was exactly what Therma-Tru’s field sales representatives needed in their tool kit.  It was so popular with the sales team that the initial order almost completely sold out in the pre-sale.  Within the first 6 months of its availability, three orders were placed.